RIP Google Ad Planner

This week I lost one of the most important tools in my sales qualification arsenal: the Google Ad Planner (formerly doubleclick ad planner).

I’ve used it for years to learn how many pageviews per month a given site may have globally. Nothing compared to it, not even close.

It’s now only going to have info on sites in the Google Display Network, and even then present it in a far more limited fashion.

I feel like I’m running blind!

Why Google? Why?

Any suggestions on a new tool of equal value would be greatly appreciated.

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One Response to RIP Google Ad Planner

  1. dbo says:

    interesting. they only want people buying GDN inventory, monopoly.

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